Objectives - Determine the objectives for your signage and verify they support the goals of the overall interpretive master plan.

Theme - Make sure your project has a theme. Thematic messages have over twice the retention rates of non-thematic content. Try to limit the iintroduction of new conepts to three or fewer.

Design of Artwork - Artwork should be colorful and reveal the essence of the subject through unique viewpoints. The artwork should not detract from text, and instead must integrate the various elements of the sign.

Text - Use vivid and active verbs. Use short sentances and paragrahs. Avoid cliches and undefined terms not in common use. Type sizes should easily be read from 3 feet away by young and old alike. Sans serif fonts are generally more readable.

Construction Materials - Choose the best material for the site and budgetry considerations. See more in Types of Signage.

Placement - Ensure signage height and angle that ensures readability. Consider audience comfort including exposure to sun, glare, and shadow. Methods for mounting are discussed in Signage Mounting Methods.

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Interpretive Services: Interpretive Services: Interpretive master planning, design & layout, production of artwork, fabrication management, historic photo restoration, event identity & marketing. Site plans, color proofs, user surveys, theme, publicity, budgets.

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